Will I have to take more risk to invest ethically?

No. Our ethical portfolios are built at the same five risk levels as our core range, from Cautious to Adventurous, using the same asset allocation discipline. Your risk profile is set first; your values then shape which investments fill it.

Will I have to take more risk to invest ethically?2026-08-20T09:18:26+01:00

How do I know a fund is genuinely ethical and not greenwashing?

Look at what it holds, not what its marketing says. The FCA's sustainability labelling rules now restrict how UK funds can describe themselves, which helps, but the reliable test remains the underlying holdings, the screening methodology and the manager's voting record. Reviewing exactly this is part of our fund selection process.

How do I know a fund is genuinely ethical and not greenwashing?2026-08-20T09:17:53+01:00

Can I make just part of my portfolio ethical?

Yes, and many clients start this way: for example, an ethical ISA alongside an existing pension portfolio. We will structure it so the overall blend still matches your risk profile and financial goals.

Can I make just part of my portfolio ethical?2026-08-20T09:16:44+01:00

Can my pension or ISA be invested ethically?

No. Our ethical portfolios are built at the same five risk levels as our core range, from Cautious to Adventurous, using the same asset allocation discipline. Your risk profile is set first; your values then shape which investments fill it.

Can my pension or ISA be invested ethically?2026-08-20T09:16:16+01:00

Do ethical funds perform worse than normal funds?

There is no consistent evidence that ethical investing must underperform. Because ethical portfolios tilt away from sectors like oil and tobacco and towards others like technology and healthcare, their returns differ from mainstream benchmarks year to year, sometimes ahead and sometimes behind. We match ethical portfolios to your risk profile exactly as we would any [...]

Do ethical funds perform worse than normal funds?2026-08-20T09:15:54+01:00

What is the difference between ethical investing and ESG?

Ethical investing is values-led: excluding or selecting investments to match your principles. ESG is an analytical framework that scores companies on environmental, social and governance factors, often used to manage risk as much as to express values. Most modern "ethical" funds use both, which is why understanding what a fund actually does matters more than [...]

What is the difference between ethical investing and ESG?2026-08-20T09:15:33+01:00